Next.js SEO Best Practices: A Complete Guide
Learn how to optimize your Next.js application for search engines with modern SEO techniques, metadata API, and structured data.
By Jose Da Costa•••8 min read
Next.jsSEOWeb Development
# Next.js SEO Best Practices: A Complete Guide
Search Engine Optimization (SEO) is crucial for making your Next.js application discoverable. In this comprehensive guide, we'll explore the best practices for optimizing your Next.js app for search engines.
## Metadata API
Next.js 13+ introduces the powerful Metadata API that makes it easy to define SEO-related metadata for your pages. Use the `generateMetadata` function to create dynamic metadata based on page content.
## Structured Data
Implementing JSON-LD structured data helps search engines understand your content better. Use schema.org types like Article, Organization, and WebSite to provide rich information about your pages.
## Core Web Vitals
Performance is a ranking factor. Optimize your images with `next/image`, use `next/font` for font optimization, and leverage the built-in performance features of Next.js.
## Conclusion
By following these best practices, you'll ensure your Next.js application is well-optimized for search engines and provides a great user experience.